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You Know Your Web Marketer’s a Bozo If… | Mary Biever | One Writing Mother

You Know Your Web Marketer’s a Bozo If…

Putting out-of-town beside your professional business does not automatically deem competence. Marketers and consultants who crown themselves “experts” sometimes sell their clients a yellow brick road that can lead to the outhouse. How do you know if you’re getting good advice or are talking to a bozo?

If you hear the following, run, don’t walk, as fast as you can away from your self-proclaimed expert:

  1. Search is dead. Don’t worry about SEO. We’ll take care of your numbers so you don’t have to think about them.
  2. Break Facebook’s rules and create fake people to administer your Facebook business page.
  3. Blogspot is the best blogging platform around. WordPress is too much trouble.
  4. Don’t promote your local community on your Facebook business page.
  5. If the share buttons for social media on your blog shift my design by an inch, ditch the share buttons. Appearance matters more than functionality.
  6. Don’t go for quality in blog writing. Just use key words.
  7. If we handle your social media, you don’t. Hands off. We do all the work, and you pay the bills.
  8. We will set up your domain name and Facebook business page for you, in our name instead of yours. We own your stuff so you don’t have to.
  9. We will automate your Twitter and LinkedIn and Facebook business statuses to share everything at the same time to save time.
  10. We plan your posts a month in advance. Don’t post anything current or timely. It distracts from our long term market strategy.

Unfortunately, I have met businesses who have been told all of the following by their paid professionals. Note – paid does not equal expert. Frankly, paid does not equal competent.

Hiring the wrong web marketer can be one of the most expensive business mistakes you ever make. 

If you have been told any of the above and want to know how they can hurt you, contact me.


9 Responses to “You Know Your Web Marketer’s a Bozo If…”

  1. Robby Slaughter March 12, 2012 at 8:23 am #


    Yup, that’s terrible. It’s amazing how much bad advice is out there from people who think they are experts.

    Thanks for posting, Mary! Keep up the good fight!

  2. Andrew March 12, 2012 at 8:28 am #

    That is some kind of “top 10″ list. All should definitely raise red flags for the customer. My personal favorite is the guaranteed #1 rank in Google when the keyword turns out to be a long phrase that no one even searches for.

  3. Lucia Felty March 12, 2012 at 9:19 am #

    Yup! I learned some of this the expensive way!

  4. Jacob Yount March 12, 2012 at 4:26 pm #

    That is frustrating when following someone on Twitter and LinkedIn and they have their status updates synched. What’s wrong with Blogspot??? I joke, I joke…Mary and Andrew helped me to fix my wayward ways….

    That is a good “dead-in-the-water” social media plan list; a checklist of to-don’ts for any person or corporation.

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