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Where’s Your Call to Action? | Mary Biever | One Writing Mother

Where’s Your Call to Action?

Great movies, like great sales campaigns, include a call to action. This video shows how universal that call is. Whatever we do, wherever we go, there will come a time when we don’t just chat or think but do.

There is a time to relax and dream, but there is also a time to get out there and go for it. In battle, it’s victory.  In business, it’s the call to the action. 

At some point, we go for the sale.

Our call to action doesn’t have to be loud and brash like movies when they inspire thousands. But it has to happen.

Imagine a war movie where the hero tells everyone, “I’m glad you’re here. Let’s give a big cheer, hold hands, and sing kum-ba-yah.” Instead, the hero tells all to go out and do their jobs.

What can we learn from their calls to battle to apply to our calls to action?

  • Know your audience and build strong relationships with them.
  • Make sure your call answers audience questions. Make sure you help them solve their problems.
  • Give your audience credit for having brains and ability. 21st century sales mean the crud detectors are on. Customers know when they are pandered or patronized.
  • Don’t bang customers on the head with a call to action but do make it easy for them to decide to do business with you, to talk with you, and to hire you.

What’s the most important point?

Have you had something you’ve wanted to do but haven’t had the nerve to try? Watch this video and go for it!

Woulda and might don’t get things done. Doing and does do.  Make your shot. Maybe it will hit, and maybe it will miss. But the shot never made is a guaranteed miss.

Clap! Fight! Rock the world! Be who you were made to be and do the one thing you are made to do with your life!

2 Responses to “Where’s Your Call to Action?”

  1. Amy February 9, 2011 at 9:16 am #

    Love it Mary! Absolutely perfect!

  2. Mary Biever February 19, 2011 at 11:31 am #

    Thanks, Amy!

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