Warning: Creating default object from empty value in /home/marybiev/public_html/wp-content/themes/StandardTheme_274/admin/functions.php on line 229
When the Orchestra Plays Instead of a Solo | Mary Biever | One Writing Mother

When the Orchestra Plays Instead of a Solo

Music solos can grab your heart and show you the most intense, beautiful parts of your soul.

So can an orchestra. 

Imagine an orchestra used to listening to a soloist who slowly discover they can play music.  The more they practice, the better they sound.  Suddenly, the violins reach for some Vivaldi while the French horns go for the Mozart. The bassoons go for Tchaikovsky. When the conductor brings them together, great music that fills a concert hall is played.

Orchestral music is different from a soloist.  The varied instruments bring their unique sounds and ranges to the music stand and form music more profound than any performer can do alone. The audience is delighted with the mix of lilting flutes, the mellow cellos, and punctuation from the percussion section.

What’s your company’s social media presence? Is it a one person wonder or an orchestra all working together, following the conductor?

Shift that to a different question:

What if the orchestra learns to play the music, and the soloist ignores them? It’s a lot easier to stay on melody without other instruments, and he wants to keep it that way.

What if the orchestra discovers its voice and its music and is unable to share it on stage with the soloist? Will the orchestra stop playing, or will they pack their instruments into cases and find a different stage on which to make their music?

Sure, you can hire new musicians. But that takes time and money. You invested time and money into the orchestral members you already have. Leverage it.

If your company has a social media presence, you probably already have team members who use their social media voice well.  Have you invited them to the concert hall to play a corporate symphony with you?  Are you coaching the musial talents of several on your bench, so you can make beautiful music together?

Give the team members you already have on your bench the opportunity to use their musical voices. You would be amazed at what happens when they realize you believe in them and want to make music together.


One Response to “When the Orchestra Plays Instead of a Solo”

  1. Marjorie Clayman October 13, 2010 at 4:39 pm #

    This is a brilliant analogy, Mary. Great post! Everyone needs to work from the same music. There has to be a conductor. There has to be skills that mesh well with each other.

    Spot on.

Trackbacks/Pingbacks:

  1. #30Thursday Lucky number seven! | Musings on Marketing and Other Morsels - October 14, 2010

    […] tremendous post explaining what can happen when a company works together in an integrated fashion. Think orchestra versus solo. Great […]

  2. My 100 favorite posts of 2010 | Margie's Library of Marketing Musings and Morsels - December 21, 2010

    […] When the Orchestra Plays Instead of a Solo, by Mary Biever. A truly great way to explain the value of integrated […]

  3. My 100 favorite posts of 2010 | Margie's Library of Marketing Musings and Morsels - December 21, 2010

    […] When the Orchestra Plays Instead of a Solo, by Mary Biever. A truly great way to explain the value of integrated […]

Leave a Reply:

Gravatar Image

%d bloggers like this: