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Wedding Cakes and Niches | Mary Biever | One Writing Mother

Wedding Cakes and Niches

'wedding cake by mum' photo (c) 2007, Julie Pi - license: http://creativecommons.org/licenses/by/2.0/Twenty years ago, I took a cake decorating course and had visions of one day decorating my daughter’s wedding cake. I didn’t have a daughter -yet – but oh it would be wonderful to do that for her one day.

Then my younger sister asked me to make her wedding cake. Sure, I said eagerly. By this time, I had a 5-year-old daughter.  Then came the stress. I cried when icing didn’t look right. I cried when the largest cake split when I removed it from the pan. After 3 days of baking and decorating, I had the layers done.

Then I had to transport the cake across state lines, to the wedding. So I lined my car trunk with wet towels, drove 30 miles an hour for the 40 mile trip, and prayed a lot. The cake ended up looking well.

All my daughter remembers from the adventures in wedding cake making are my tears.

If/when she one day gets married – and it had better be a long time from now – I will find a cake decorator. Yes, I can cook.  Yes, I made my kids’ First Communion cakes and birthday cakes.  But I learned wedding cakes aren’t my niche, and my time is better spent elsewhere. Just because I can decorate a wedding cake doesn’t mean I should.

I don’t want my daughter’s memory of her wedding to be my tears of stressing the cake.

Which sounds like the business coach I spoke to 3 weeks ago who told me: narrow your focus. Do what you do best and others will know when to hire you. Today, I remembered that when I turned down a job outside my niche and referred it to a friend who would do a faster, better, job than I could.

I can teach you how to use your PC better and how to better leverage social media. My circle of friends and business colleagues includes a dream team of media players who can help you make the most of your marketing dollars. If you want a website that wins search and would like to integrate it with a phone app, blog, video, and social media, along with programming so you can directly target your market, I know some pros who do what they do best, do it very well, and grow your business in the process.

Be who you are. Do what you do best. Make it better. Find others who do the same. Great things will happen.

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