Learning to make great scrambled eggs can teach businesses important lessons on how to leverage blogs and social networking with their marketing.
A scrambled egg sounds simple to make: stir up the egg and cook it. Anyone can do it. Fantastic scrambled eggs involve some key steps:
- Start with about 4 to 6 eggs in a much larger bowl. If you add a tablespoon of milk, you’ll have a creamy egg. If you add a tablespoon of water, you’ll have a fluffier egg. I prefer the milk.
- Start to heat your pan at a 3 setting on the stove.
- With a whisk, tilt the bowl to an angle and whisk. Use a figure 8 type motion to whisk the eggs, whisking air into the eggs. You want to see air bubbles. It takes at least 3 minutes of whisking to get the eggs properly mixed and enough air bubbles for light eggs.
- Spray nonstick spray in the pan and then pour the egg mixture into the pan. You want a hot pan to pour food in. You don’t want the nonstick spray to sit in it too long by itself or it will change colors and change the color of the eggs.
- Use a large wooden spoon to stir the eggs. Here’s where more technique matters. Let the eggs set for just a moment. Using the spoon, carefully pull eggs from the outer edge of the pan towards the center. Then turn them in the center, ensuring all eggs that were on the bottom of the pan have now been turned. Continue to carefully turn the eggs until all are nearly set. Make sure you stir the entire pan so eggs don’t stick. Sprinkle with pepper.
- Put about 1/4 cup of shredded cheese on top of the eggs and cover the pan. Turn off the burner. Let the cheese melt on the eggs, stir them, and serve hot.
Sometimes I get in a hurry and skip a step. The eggs are not the same. If I use a fork or small spoon instead of the wooden one, the texture of the scrambled egg is different. This is the style and shape of egg that is most popular with my family.
Other recipes often show the ingredients but leave out the small techniques that separate the great food from the edible.
Lesson for business marketers: websites, social media, and blogs make great ingredients for marketing. However, they must be mixed properly, in the right order, to achieve the best result. How they are mixed depends upon your target audience and your business.
Do you just throw ingredients together and stir, or do you learn what works best and make the entree that your customers really want to try?