Warning: Creating default object from empty value in /home/marybiev/public_html/wp-content/themes/StandardTheme_274/admin/functions.php on line 229
Mary Biever | One Writing Mother | Tag Archive | Facebook
Tag Archive - Facebook

Yep, Robin’s the Real YaYa

Dear Facebook administrators,

Robin is the Real Deal.

I fully support your Terms of Service, have blogged about them, and often urge people to follow them more carefully. If a business uses a profile instead of a page or if a person has multiple profiles, is too young, or tries to conduct business on Facebook, I warn them they risk having their account disabled.

Recently, a friend of mine’s account was mistakenly disabled because it was determined she wasn’t a real person. Robin Kling Lax IS a real person! As she’s struggled to have her account reinstated, I offered to blog to assure you she’s not just a real person but is the real deal. The picture with this blog shows Robin with her sister, daughter, and niece, cheering runners in a local half marathon after they had spent the morning serving them water during the race. Robin’s the one in the grass skirt – you gotta have a lot of heart to wear a grass skirt on a hot day just to encourage runners.

When George Bailey  suddenly didn’t exist in It’s a Wonderful Life, all of Bedford Falls suffered. The same thing would happen in Evansville without Robin. Here are some of the ways Robin impacts our community:

  • Wife and mom of two
  • Schoolteacher
  • Founder and president of the YaYa Extension Homemaker Club, where she helps moms come together to have fun together while we help our community and learn new skills. And she’s nice enough to welcome a mom like me who sews with a staple gun and still does it badly.

I don’t know how you make your decisions on who’s real and who’s not. Please reconsider and reinstate Robin.

She spent her Sunday morning as a volunteer serving water and cheering runners in a marathon. In the marathon of life, I treasure the people who encourage and help others. The world and Facebook would be better served with more encouragers and helpers.

Thanks,

Mary Biever

P.S. You’re welcome to share this blog on your Facebook wall.

People, Profits, and Facebook

My social Network on Flickr, Facebook, Twitter and MyblogLogphoto © 2007 Luc Legay | more info (via: Wylio)
The new business owner walks into the biggest social hour party of the year. Everyone has told him – “You’ll get business if you attend.” So he goes to the party, sits, waits for customers to hire him, and none come. They are too busy talking to people to notice him. He leaves the party in disgust, saying he won’t go back and they offered him false hopes.

The party wasn’t wrong, but his approach to it was. You can’t show up and business will come to your doorstep.

Ditto for Facebook. You can’t build your Facebook business page and wait for the customers to buy your product.

You, or if you’re big enough to have employees, will need to talk with your friends, customers, and potential customers to get to know each other better. Build real relationships with real people, and profits are more likely to happen.

The following are ways I have found Facebook to help me boost profits by building relationships:

  1. Referrals - my friends who know what I do introduce me to their friends or people who might one day hire me. They also recommend our services – computer coaching, social media training, and digital graphics. And I refer my friends.
  2. New Potentials – when friends learn what our business is, they hire us for jobs. As I meet new people, I also hire them.
  3. Reconnections with Past Friends – when I meet friends from the past and we connect, it can result in business opportunities for us both.
  4. Current clients – as I get to know our clients better, we become better friends and find new ways to work together.

Nowhere in this list is there a hard sell. Let’s go back to the party.

An entrepreneur is also at that party, talking with friends and meeting new people. Some conversations are more substantive than others. People talk of family, vacations, homes, and upcoming events – not business deals. They aren’t waving their business cards and shouting their sales like a carney at the fair. Those who do scream business, buy me are ignored and not invited back.

After the party is over, the smart entrepreneur reviews those relationships, seeks some strategic partnerships, and thinks of ways to build business with others. The call to action must be savvy and well timed.

Facebook is no more of a quick fix than that party. It’s a place to meet and talk with people to build stronger relationships. Facebook is a perpetual hotseat where your friends get to know you better and see who you really are. And you do the same with them.

Real relationships build real networks – online or in real life –  that with effort can result in business profit over time.

Don’t Forget the Special Touches

Today’s Feature Friday blog is a guest post by a good friend I’ve made this year by way of social media:

by Nancy Myrland of Myrland Marketing/Strategic Social Media in Indianapolis

Today I ran across a post I sent to the LMA, or Legal Marketing Association, listserve on December 5, 2008 in response to a post my friend and colleague Ross Fishman posted.

Ross was talking about how special it made him feel, in the midst of what was then an overflowing inbox, when a Partner at his former firm sent him a hand-written note saying “Congratulations Ross!”

He still had that note a decade later because it meant so much to him that the Partner took the time to hand-write the note.

I replied to Ross and the listserve that I had to smile when I read his post because it reminded me of a dear former colleague in the Customer Service department at Time Warner where I worked for just short of 10 years in the 80s and 90s.

My response to Ross continued:

“At Time Warner, we were given anniversaries and birthdays in the monthly newsletter, so I tried (I wasn’t always successful, but I tried) to write an anniversary note to employees on their anniversary.  I can’t tell you how touched (humbled really) I was when years later, John, my dear Time Warner friend, told me he still had my note!   I think that meant more to me than to him, but I’m not sure.”

I found it interesting that in December of 2008, I shared:

“I believe we were entering an age when it is rare to communicate by the written hand, or even by mail.   This can be a time when a person, company or firm has the opportunity to stand out from the crowd, to really differentiate itself by adding a written and/or mailed component to its marketing strategy.

I’m not discounting new media, and think it can also be incredibly powerful if given careful thought, but the marketing mix is just that, a mix, not a single shot marketing tactic we hope will accomplish everything we’d like. When the crowd all seems to be going one way, think about where they aren’t going, and see if it might make sense to go there all by yourself.

Bottom Line: You might call it “old media,” but that doesn’t mean it shouldn’t be included in your marketing mix.”

Whether 2008 or 2011, my feelings have not changed.  We are living in an incredible time when we have so many options and tools with which to communicate.  Even so, don’t forget the special touches, those methods you can use to reach out and really touch someone, and try to do it in a way that your recipient might just find pretty rare these days.

3 Terms of Facebook Endearment

Many who use Facebook forget or unaware of their Terms of Service.  They try to do Facebook “their” way, breaking the rules Facebook has in place.

Bad things happen when Facebook learns you’ve violated their terms. They will disable your account(s) without notice. You can appeal or request reconsideration, but it is not an easy process. The most common ways I see people violate Facebook’s terms of service:

  • Multiple identities. It’s called Facebook, not Peoplebook, because the rule is 1 profile per person. Some try to maintain a personal profile with a separate professional profile. 
  • Business or not for profit as a person. A business tries to run itself as a profile instead of as a page. If Facebook finds out you are not a real person, they will disable your account. Take that a step further. Sometimes, a business creates a separate profile and then uses that profile to create its business page. Now imagine Facebook discovers it’s a phony profile and disables it. Imagine what happens to the Facebook page of an administrator who loses rights to Facebook. Then imagine what that does to your business if it happens. Facebook is equally unforgiving of people who try to market their businesses by way of their personal profiles. You can get reported for spam and have your account disabled.
  • Under age. I know of 9 and 10 year olds who are on Facebook. Federal statute forbids websites from collecting personal data of anyone under age 13. That is why Facebook asks your birthdate when you first sign on. In order for a youth under age 13 to sign up for Facebook, it is necessary to lie about a birth year. Encouraging and allowing children to lie about birthdates at the age of 10 through 12 can plant ideas of engaging in other under-age activities later. Bad idea. Another new feature of Facebook is if you are under age 18, you can’t change the year of your birth. If you attempt to change it too many times, it might result in a red flag with Facebook.

Facebook is a lot easier to use if you start off using it right.

If you need help fixing your Facebook so you follow their terms of service, contact me.  Or if you would like to start off right or improve your Facebook strategy, I can help.

Global is the New Local

The world wide web has made the other side of the planet a little bit closer place to connect. With the Internet, global is increasingly our new local.

When we started Copper Lion, Inc.’s digital retouching and illustration services to photographers and ad agencies 10 years ago, we found Copper Lion, Inc. could quickly service clients, whether they were in Dallas, Los Angeles, Boston, or Cincinnati. Our home based operation meant we could be available to clients when they needed us in their time zone, regardless of the time in our own. Our high-speed Internet access costs less now than it did then.

We have lived the work state of mind for the past decade.

This week, I taught a Facebook class in Henderson, Kentucky. Before the class, I posted a status, inviting my friends to say hi to my class. They did – from Evansville, Florida, Texas, and Australia. In real-time, during my class. Their chat was a real conversation, like I would have across the fence with my next-door neighbor.

Later, I demonstrated to the class how I can use Facebook places to check into locations.  Again, friends commented. This time, they talked to my class from Evansville, Indianapolis, and Cincinnati.

I grew up in a small town of 6,000 people, with a high school graduating class of 88 students. It was so refreshing when I first left home for a bigger world, where everyone didn’t know my name.

As I’ve grown older, I’ve come to appreciate the best parts of small town living: friendly people who say hi, who talk with you, who take interest in your life.

You know what? With social media, we can still enjoy that part of small town living, with people around the planet.

So here’s the business angle to that: is your business positioned to meet the needs of a global backyard? If not, can you?

Let’s talk!

Shopping in a Mobile Age

Shopping’s changed from when we visited the Main Street stores on Friday night in Small Town America.  My phone is my  new road map for shopping success.

By Christmas this year, half of all Americans will own a SmartPhone or other mobile device. Smart shoppers will leverage their technology, and smart stores will profit. 

Examples:

  • When car shopping, a teen lags behind her parents in the car lot, texting prices quoted to her parents so they can later compare with online prices and other lots.
  • A mom at a meeting, discussing the need to make costumes for an event, goes to the fabric store online from her Nook Color, finds a pattern that will work, shows it to all in the room and buys it immediately. Does your online store offers pictures and access to make this possible?
  • While shopping at the grocery store, an odd cut of meat is on sale. The shopper hasn’t seen it before and checks her recipe app on her phone to learn more about it. It includes recipes, nutrition info, and shopping lists.
  • The fine print on the back of the package at the store is too small to read, so the shopper starts the magnifying glass app on the phone and reads what it really says.
  • The bar code scanner shows me every comparable price online and in the area. I may still buy from you if you’re local and your price is a bit higher. But you’re going to have to have great customer service and give back to our local community.
  • Shoppers scan a QR code – whether on a sign in a store or the back of a cereal box – looking for more information or coupons. One Boston sushi restaurant prints QR codes in edible squid ink directly on plates so consumers can get dietary information about their dinner.
  • Location-based programs a la Facebook Places and FourSquare can offer me deals or can help me brand myself or promote important events to others.
  • If I get bad service and the store ignores my complaint, my next complaint goes on Facebook and Twitter. I could photo or video my problem and share that as well.

Let’s Make a Deal shows the audience making deals with the emcee. In our increasingly mobile world, it becomes: Let’s Make It Mobile.

How do you use mobile to enhance your shopping experience?

Writing By Dawn’s Early Light

Graphic provided by Mystfren Designs

A candle is lit, Pandora is playing praise music, and the lights are out. 

Is it a date with my husband? No….it’s a date with God I’ve been making every early morning the past week. I pray.  God listens. I listen.  God answers. I write. 

Before dawn’s early light, I can’t get distracted. Because it’s dark, I can’t look around the room and think of all the things I’ve not done on my to do list. My Pandora Praise station responds to what I need like Bumblebee does in Transformers. Whatever I need to hear, it plays. 

What am I doing this for and why? 

Last fall, I met Cheryl Mochau, author of He Knew I Would Tell. God told her to write a book. She asked Him how she was supposed to fit writing a book into her schedule. The next morning, she woke an hour early, realized He was providing her time to write, and she began. 

Last month, I felt God’s urging me to write a book. It was to be a book of encouragement, telling how we can overcome adversity and turn it to good. 

Yes, I’ve written blogs and magazine columns for 10 years. My 5 year personal plan includes writing a book, after my kids go to college. 

We shared coffee last week, and I asked Cheryl how she published her book.  I told her my concern was time and maybe I should ask God to show me when. 

“He might answer you,” she jokingly cautioned. 

“If He wakes me up tomorrow morning, I’ll post on your Facebook wall so you know,” I answered. 

The next morning I woke at 3 a.m. I prayed for an hour, asking God to show me what to do. By 4 a.m., I knew I had to write. Out came the candle and music.  As I listened, the words flowed. Every morning since then, I’ve awakened early – before my alarm – and written. 

Genesis 50:20 inspires me. Whatever our challenge we face, God can use it for good to help others.  

I write because I’m happy. I write because I’m free. His eye is on the sparrow, and I know He watches me. 

The tentative book title? 

He Uses It For Good 

(Thanks to Mystfren Designs for providing the candle graphic. Mystfren provides digital graphics and designs for web, print, and t-shirts.)

Sharing Our Table of Plenty!

Image courtesy of Lusi at http://www.sxc.hu/.

As the mother sat at a table in a crowded dining room, a lady accidentally touched her arm. “Oh, I’m sorry,” she said.

The mother patted her on the arm and answered, “Don’t apologize. Life is hard. We should celebrate the times people brush against each other instead of apologizing.”

What a perspective. Apply it to social networking – to Facebook, Twitter, or whatever your platform of choice it is.

Every day, you have an opportunity to listen to other people – those you know and those you don’t. You can share their joy, celebrate their wins, comfort the lonely, and console the hurting.

Global is the new local, especially in our world of social media. I can get up in the morning and Tweet with friends in China and Australia before they retire for the night. In between, as I sip my coffee, I wish good morning to my friends across the United States and beyond.

There are over 500 million Facebookers on the planet, which means one of every twelve people on earth Facebooks. 190 million Tweeters Tweet 65 million times daily. While on Facebook we talk with those we already know, Twitter provides opportunities across the planet.  Imagine the opportunities!

My dawn is another’s sunset. Share your dawns when others are struggling through the night.  Every night, there are sick and hurting people trying to make it through the night. Some turn to social networking to share their pains and fears.

I may be just a wife, mom, and business owner in Evansville, Indiana. But with social networking, I can be a mom to friends and neighbors all around the planet.

My social media challenge to you:

  • Every day, encourage at least two people who are tired, discouraged, or having a bad day.

  • Every day, celebrate at least two people’s victories by congratulating and complimenting them.

  • Every day, thank at least two people who help make your life and your world a better place.

Trust me – when you cast your bread upon the waters, you will be blessed as well. What would happen to our planet if 100 million Facebook users started doing this daily?

You’re my neighbor. I’m your neighbor. Wherever we live.  Let’s share our table of plenty.

What great times we’ll enjoy together!

Meal Train Makes Helping Easier

What’s the first thing I think of when someone in a friend’s family gets sick, dies, or has a baby?

What are they going to eat?

I’ve organized, helped, and been the beneficiary of meals brought to my home during a crisis. Until you’ve received them, you’ve no idea how helpful they are.

My challenge when I help is what to fix that will taste good, be nutritious, and be fun to eat; when kids are in a crisis, it’s nice if they can get excited about something on the menu.

Last night, I was at a meeting and learned of  Meal Train, a free program which can help.

If I organized a series of meals for someone now, I would sign up for a Meal Train account. With my account, I would set up an invitation only private group for my set of meals. I would designate which days the family will need meals and can also list family food allergies, their favorite meals, drop off information, their address and phone number,

Then I would invite families to help provide the meals – by email and Facebook. They could log onto our Meal Train, see what times are available, select a time that works for their schedule and post what they are bringing. This avoids the hazard of 5 consecutive spaghetti meals.

Meal Train sends email reminders to those who volunteer to send meals. They also offer a bulletin board where those participating can chat with each other. The Meal Train Facebook Page offers suggestions to help plan and organize meals for your friends..

When I received meals after surgery 2 years ago, they were a total blessing. Knowing that my friends were helping me make sure my family was well fed helped me focus on my most important job at the time: taking care of myself and recovering.

How wonderful to know Meal Train will make this easier next time I organize them.

8 Steps to Stop or Fix Facebook Hacks

Oops, somebody did it again! A friend’s page has been hacked, with links posted across dozens of their friends’ walls. What to do and how do they fix?

Stop the Hack So It Never Happens

  1. Think before you click. Even if it’s your best friend’s wall, DON’T click on a link if it promises you a Disney Vacation, rapid weight loss, a story of a girl who cried or worse when her dad found her Facebook, a look at your Facebook stalkers, an optical illusion with a racy picture, or others. Click on your friend’s wall or look at your Newsfeed. If you see the same story on multiple walls, it’s probably a hack, most likely a Koobface.
  2. Lock your doors. It’s hard for a creep to break into your house if the door’s locked. Ditto for hacks. Run anti-virus and anti-spyware regularly – follow your computer pro’s suggestions for both. No computer pro? Get one! I have 1 friend who only uses Facebook on his phone so he protects his computer.
  3. Keep the secret password secret. After you finish using Facebook, if others use your computer, log out. Don’t just close the window, especially if you’re on a public computer. Don’t share your password with others. Use strong passwords.
  4. Beware that app. Applications (games) may be a place where you have given permission to a 3rd party company for access to your personal information. Think before you add.
  5. Know your friends. If Aunt Betty’s never before posted a link, that’s a good clue she didn’t post one this time but got hacked. If you suddenly see a chat from Cousin Bob that he went to London, got mugged, and needs you to cable him cash, it’s probably not him. Verify, don’t trust that it’s really him.
  6. Bookmark this page. Bookmark this blog so if you need it, you’ve got it.
  7. Think about https.  If you don’t mind slowing down your Facebook page loads, they are rolling out a new feature that will make it harder for 3rd party apps to grab your data. Go to Account, account settings, and activate https. (You may not yet have this feature.)
  8. When a friend’s hacked & writes on your wall: if a hack link gets on your wall, go to the right side of the posting and click on the X to remove it.  Phone your friend (yet another reason to have your phone number visible to Facebook friends). Post a link to this blog on their wall.

Fix the Hack

  1. Work the problem. Think before you react. If you’re on Facebook when it happens, DO NOT LOG OFF FACEBOOK. If you’re truly hacked and you log off, you surrender control of your profile. Don’t panic and delete your account either,
  2. Change your password. Go to Account, account settings, password.
  3. Check your security. Go to Account, account settings, security. Look at account activity and see if any unknown locations are accessing your account. End them. You can turn on https or ask to get an email/text when an unknown computer accesses your account if you want.
  4. Sound the alarm. Post a status warning your friends you’ve been hacked and not to click on anything you’ve posted, messaged, or chatted.
  5. Hide your posts.  Go to Account, privacy settings, customize settings. On the first choice, posts by me, click on the arrow to the right and select only me.
  6. Clean up the mess. Figure out which friends’ walls your hack posted. Go to each individually and remove it. Ask friends with whom you have several mutual friends to look at their news feeds and tell you which walls they see. Do this step well and don’t go forward till it’s completely finished.
  7. Show your posts. Go to Account, privacy settings, customize settings. On the first choice, posts by me, click on the arrow to the right and select friends only.
  8. Get thee to your computer pro! Contact your computer pro and ask how they recommend you check for anti-virus and anti-spyware.  Your computer needs deep scans to ensure viruses weren’t loaded elsewhere.
Page 3 of 5«12345»