What do businesses need to know and do right now with Google+?
Keep your backyard Social Media Playground flexible enough to adjust the layout when a new toy gets introduced to the market.
Early reports look good. With its invitation only roll-out, social media obsessives like me were pumping Twitter networks yesterday to angle invites from friends already there. We liked what we saw. All it took was an invite and a gmail account to get me hooked.
What do Businesses Need to Know:
I hope you didn’t fall so in love with your Facebook page that you made it the inground pool centerpiece of your social media strategy. Facebook owns the platform and loves to change its rules. Arguing with Facebook is as effective as negotiating with the Borg in Star Trek.
If you built the inground Facebook pool, get ready to make adjustments in your other backyard space. Facebook grew too confident and comfortable with its market dominance because there was no viable competitor. In recent months, and especially in recent weeks, I’ve heard varied frustrations from people sick of Facebook. Why?
- Teens don’t want to hang out on the same block Grandma and Grandpa do.
- Facebook games lost their luster.
- Recent spam attacks that showed pornographic images put wavering users over the edge.
- More people are frustrated at how difficult it is to negotiate with Facebook if they delete your account.
Real competition will force Facebook, Twitter, and LinkedIn to all up their game. This morning, Facebook added sorting and reputation features to comments.
What do Businesses Need to Do:
- Get an invite to Google+ for at least one person on your social media team. Start playing.
- Vary the toys on your social media playground. If all you’ve had is the Facebook pool, it’s time to try the Twitter trampoline and the LinkedIn Playhouse.
- Get thee to WordPress and Youtube. Go blogging with written and video channels. (The Youtube/Google+ connection could become much bigger.)
- Go mobile. Design your website for mobile. Value added apps your customer uses can make your sales boom.
- If you choose to stay Facebook only social media marketing, prepare yourself for the day your Facebook pool becomes as relevant as a backyard museum designed for Pet Rocks.
If you need help getting started with Twitter or LinkedIn, I can help. If you don’t know who to go to to create an app, design your website, or set up your blog so you not only win search but make more money, ask me for recommendations.
I know some super talented pros in each of those areas who can help – WordPress design, web design, blogging, video, and app development and would be glad to give you a referral.