Imagine you’re inviting people to a big party at your office. How will you reach them? Each communications platform has its own style. Smart business communicators use each correctly.
Text: <3 our kewl partay next week! Be there!!!!!
Email: Our office is holding its annual customer appreciation day next Thursday from 1-5. We hope you will join us.
Blog: Blog on how much customers are valued with a graphic that shows the theme. It might include an Eventbrite for reservations, or it might just be an open invite.
Facebook: 5 days till the customer appreciation party – just bought the decorations. Hope to see you there! (attached to a link on the blog about the party)
LinkedIn: Please join us next week for our annual customer appreciation party. (attached to a link on the blog about the party)
Twitter: We love our customers! Join us next week! (shortened link to blog attached)
Business professionals need to know the vernacular of each communications platform and use it. When I text, don’t expect me to ever type “kewl” or “partay.” On the other hand, I might reply back with a “k.”
I am over 40. When you send me an email, I expect it to include complete sentences, with appropriate capitalization and punctuation.
When I get an email that is phrased like a text, unless it is from a digital native under the age of 20, I am offended and question the sender’s professionalism. “Kewl Partay!” comes across as effectively as showing up for work, dressed in a bathrobe, going commando, wearing no pants, with varicose veins popping all over the place. As I read such messages I cringe just like I do when someone talks to me who has bad breathe.
Know each platform. You can follow its standards and maintain your own voice. At the same time, remember that the voice we use in the board meeting has a different inflection than the one Ma Kettle used when she clanged her triangle and hollered for her kids to come in for dinner.
And the person who wears a tux and tails to the beach party is going to look like an overstuffed lobster ready to be baked.
When you use the wrong form, people notice your bad form and miss your message.