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Shopping in a Mobile Age | Mary Biever | One Writing Mother

Shopping in a Mobile Age

Shopping’s changed from when we visited the Main Street stores on Friday night in Small Town America.  My phone is my  new road map for shopping success.

By Christmas this year, half of all Americans will own a SmartPhone or other mobile device. Smart shoppers will leverage their technology, and smart stores will profit. 

Examples:

  • When car shopping, a teen lags behind her parents in the car lot, texting prices quoted to her parents so they can later compare with online prices and other lots.
  • A mom at a meeting, discussing the need to make costumes for an event, goes to the fabric store online from her Nook Color, finds a pattern that will work, shows it to all in the room and buys it immediately. Does your online store offers pictures and access to make this possible?
  • While shopping at the grocery store, an odd cut of meat is on sale. The shopper hasn’t seen it before and checks her recipe app on her phone to learn more about it. It includes recipes, nutrition info, and shopping lists.
  • The fine print on the back of the package at the store is too small to read, so the shopper starts the magnifying glass app on the phone and reads what it really says.
  • The bar code scanner shows me every comparable price online and in the area. I may still buy from you if you’re local and your price is a bit higher. But you’re going to have to have great customer service and give back to our local community.
  • Shoppers scan a QR code – whether on a sign in a store or the back of a cereal box – looking for more information or coupons. One Boston sushi restaurant prints QR codes in edible squid ink directly on plates so consumers can get dietary information about their dinner.
  • Location-based programs a la Facebook Places and FourSquare can offer me deals or can help me brand myself or promote important events to others.
  • If I get bad service and the store ignores my complaint, my next complaint goes on Facebook and Twitter. I could photo or video my problem and share that as well.

Let’s Make a Deal shows the audience making deals with the emcee. In our increasingly mobile world, it becomes: Let’s Make It Mobile.

How do you use mobile to enhance your shopping experience?


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