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My I Spy Summer | Mary Biever | One Writing Mother

My I Spy Summer


Mary Biever, International Woman of Mystery

 This is a parable of why you should search your name on the Internet to monitor your brand.       

Several years ago, I noticed 2 of my kids’ friends, twin brothers, behaved strangely around me. They would walk around me, sometimes almost seeming to hide so I wouldn’t see them. I thought they were just odd.       

After 6 months, I learned they had made up a game about me – the Email Mary Spy Game. (My nickname used to be Email Mary because I organized nonprofit communities by way of email for many years.) They pretended I was an international spy, and their mission was to keep me under surveillance. They got extra points if they could walk around me without my noticing them.       

Kids were not going to outdo me on that one. I blogged it with a challenge. I invited hundreds of local families to join the Email Mary spy game, see when they would spy me, and tell me where later. For an entire summer, some played the game with me.    

It was a Where’s Email Mary Game. With 2 kids involved in everything, I was spied lots of places.       

Two years ago, I searched my profile on ZoomInfo. My listed occupation? International espionage agent. You never know what a spoof blog will do to your social media brand.       

I cleared it and knocked it off search but must make a confession.       

I’ve never been a spy.  My laugh alone would disqualify me.       

The golden rule of social media is CYA – cover your avatar. Be real. But be vigilant, especially if you’re a pranker.       

You never know which gag will land where on the Wild World Web. If my children one day write a book – maybe Life with Email Mary — or Mommy Social Media-ist, you’ll know why.


  1. Tweets that mention My I Spy Summer | Mary Biever -- Topsy.com - January 28, 2011

    […] This post was mentioned on Twitter by marybiever, marybiever. marybiever said: How an online silly game hit my personal brand: My I Spy Summer: http://bit.ly/fslq7s, my spoof blog today. […]

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