As technology advances, the size of our planet shrinks. It takes less time to conduct business with partners on the other side of the planet.
We can talk in real time, share projects, and more. Smart businesses will analyze their product mixes and determine if there is a way they can broaden their reach to other geographic areas. Social media, blogging, and web design that are fully integrated can make that happen.
This morning, I’m giving a talk, Global is the New Local to an area business group. Local entrepreneurs and businesses in my area are making wise use of social media to grow their business bases and develop strategic relationships. Because of their savvy efforts, they have a crisis management team in place in the unfortunate event it might one day be needed.