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Five Deadly Villains in Social Media World | Mary Biever | One Writing Mother

Five Deadly Villains in Social Media World

“Where’s your portfolio?” Clients always ask that of commercial artists.  

Digital illustrators and retouchers like my husband, Richard Biever, gladly show their work to prospective clients. Clients then can evaluate them. One of his portfolio pieces is linked.

When you hire social media strategists, evaluate their portfolio.  How do they personally use social media? Where do you look? If someone offers to train you on social media, make sure the person uses all of the following well:

  • LinkedIn
  • Twitter
  • Facebook
  • Geolocation platforms like 4Square 
  • Blogs

Check their Twitter klout rating (the higher, the better). Do people retweet and reply to their conversations? Who is in their peer to peer network?  Who do they recommend that you follow – locally and globally?

Five Villains to Beware in Social Media World:

Paranoid Protector: The Protector only posts protected tweets. Twitter is a global conversation, and that only happens if you share what you say with the world.

Bullhorn Blowhard: They blast “What are you selling” instead of “What are you doing?”  Social media is not a billboard; it’s a conversation. 

Zombie-Tweeter: They link all Facebook and LinkedIn to Twitter.  If you follow a zombie and receive an auto-dm reply, avoid at all costs.

Undead Follower: They never speak, never reply, and no one’s really sure if they breathe. Social media requires a voice, and avoid the expert who never speaks up or out.

Vampires:  They beg for your blood but never offer to help you back.  Your blood – and how it can help them – is their only interest in you. Social media vampires may live forever, but no one cares because no one reads their tweets or their posts.

We can beat the social media villains. Unfollow them. Don’t friend them. Don’t promote them.

Because social media is transparent, given time, bad guys show their true colors. The villains get caught.

The good news Social Media World has more Superheroes than villains. Superheroes with truth, justice, and a good sense of humor, beat villains every time.

Your company has a unique spot in the social media world.

Seek out the Social Media Superheroes and soar around the planet, faster than a speeding tweet.


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