Warning: Creating default object from empty value in /home/marybiev/public_html/wp-content/themes/StandardTheme_274/admin/functions.php on line 229
Churches: What’s Your Social Media Footprint? | Mary Biever | One Writing Mother

Churches: What’s Your Social Media Footprint?

Last month, Nibby Priest wrote, Are You an Evangelist for Your Community?  

Take that a step further – Are You a Social Media Evangelist for Your Church?  How does your church make use of Facebook, Twitter, Youtube, blogs, and Foursquare to reach out to its congregation and beyond?

How does a church approach with new evangelization?

Reserve your name: Even if you don’t plan to use them now, go to social media sites and reserve your name before someone else does.   You can use them later.

Listen first: Listen to your community and people’s concerns.  How can you best be a beacon of light to the hurting?  St. Francis of Assisi said, “Preach the Gospel at all times.  Use words if necessary.”  Listening and helping people works better on social media than standing on a corner posting Bible verses constantly. Don’t proselytize as people will unfriend and unfollow you.

Be generous: Promote and encourage good people in your area.  Share opportunities and ways to help the poor and serve your community.

Be real: Who you are Sunday morning should not contradict who you are Saturday night on the town or Wednesday morning in the office.  Neither should photos or videos.

Where do you get started? 

If you do social media well, it will boost your search engine optimization and make your church’s website appear higher on Google rankings.

Facebook – begin with a Fan Page.  Fan pages work best for public groups to reach others and share information quickly.  Groups work best for private groups where you select and restrict members.

Twitter – we need more Twittering pastors who can be funny, engage in conversation, and lift people’s spirits. Writing in 140 characters or less makes writing more concise.

Youtube – start a video blog with a simple message and talented musicians in your church.  Keep it short.

Blogs – post blogs of no more than 450 words to encourage people.

Foursquare – make sure your church’s location is listed on Foursquare.  Someone can post a tip of when services are held.  Members who are comfortable doing so can “check in” when they are there, and your church’s location with a map will show on anyone using Foursquare in your area.  Visitors who search Foursquare will see your church and see that it is a congregation with active, welcoming members.

Real life relationships begin and can be made stronger with social media.

For centuries, missionaries ventured to foreign lands and mastered new languages to evangelize.  That is still important.

We have a new way to share.

In the beginning was the Word.  Now the Word can be tweeted, blogged, and YouTubed. 

Reblog this post [with Zemanta]

Wow. It's Quiet Here...

Be the first to start the conversation!

Leave a Reply:

Gravatar Image

%d bloggers like this: