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Are Your Clients Your FB Friends? | Mary Biever | One Writing Mother

Are Your Clients Your FB Friends?

When I taught a full house class of business owners on social media for businesses, I was surprised when I asked the question, “Are your biggest clients your Facebook friends?”

None in the class said yes. Their vision of Facebook for business was entirely wrapped up in the business page.

Why should most of us friend our clients?

  1. Stronger communication
  2. Better relationships
  3. An additional opportunity to better understand each other
  4. More visibility

Friending clients also means we need to learn to use Facebook well and to communicate with it, not sell. (By the way – I can help you with that and personally coach clients to better communicate socially.)

Friending clients also means communicating with them across other social platforms – Twitter, LinkedIn, and Google Plus. Each has a little different style and purpose. Here’s how each platform works for me with business networking:

  • Facebook – nurture and build relationships with friends and those who could be friends
  • Twitter – talk about stuff that interests me and meet new people all over the planet
  • LinkedIn – meet professionals and brand myself with my blogs on business topics.
  • Google Plus – a hybrid of all of the above where I increase visibility with more tech-oriented people.

As my relationship with someone grows, we might increase the different places we talk online. What begins with Twitter or Google Plus could venture to LinkedIn.

It’s like business networking in real life. I meet someone at a networking group on Thursday and then discover that we’re both also involved in a community event. Then we meet in a different venue. Over time, we build a relationship.

Better relationships provide more opportunities for business.

That’s why business owners should friend their clients and prospective clients on Facebook.


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