Warning: Creating default object from empty value in /home/marybiev/public_html/wp-content/themes/StandardTheme_274/admin/functions.php on line 229
A Tale of 3 Audiences and a Hammer | Mary Biever | One Writing Mother

A Tale of 3 Audiences and a Hammer

Last week, I spoke to 170 high school students about how they can brand themselves better with social media. Message: what happens on Facebook can help or hurt you in the job market. Add good content.

This week, I showed over 50 somethings how to use Facebook. Message: use it to build relationships and promote your community.

And I attended RE Barcamp in Indianapolis, honing my own social media skills for business. Message: leverage it to add content to build your business.

3 audiences, different demographics, different reasons for using social media.  All still had the same message:

  • Be honest
  • Be positive
  • Teach
  • Delight or amuse
  • Share your toys
  • Help your friends

In each audience, I heard a few negative comments:

  • Students won’t learn anything with social media.
  • People are selfish and stupid in social media and in real life.
  • Facebook is stupid, but I have to learn to use it to see pictures of my grandkids.

I disagree with all of the above:

  • College classrooms can use Twitter as a backchannel for life conversation. Three business owners from Evansville IN and two business consultants from Washington, D.C., talked to our high school groups live, while we were presenting. Live classroom conversation with pros around the world excited students more than a traditional lecture.
  • People on social media want to do good things. They just need to see how. This month, I saw strangers offer a guitar for a paraplegic student who wanted to try to learn to play. Strangers donated meals for an anonymous family facing a medical emergency. When a young mother faced a 14 hour surgery, prayer requests spread via social media around the planet. When a local shelter for the poor needed funds, an active social media user posted requests and personally collected over $1,200 in 3 hours.
  • The older man who said he thought Facebook was stupid left my class two hours later, ready to promote community events in his own hometown.

Social media is a tool, like a hammer.  If I have a hammer, I can choose how to use it.  I can tear things down or I can build them up.

If I have a hammer, I would rather use it build a home, a tribe, a village, and a better world.

Whatever I do with that hammer will show in social media.

Will the social media mirror show you using your hammer to build a town or tear one down?


Wow. It's Quiet Here...

Be the first to start the conversation!

Leave a Reply:

Gravatar Image

%d bloggers like this: