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6 Blogging Tips for Boomers | Mary Biever | One Writing Mother

6 Blogging Tips for Boomers

If Charles Dickens blogged today, no one would read him.  He used too many words.

Boomers can have great ideas, but they have to relearn how to write if they want people to read them. Less is more. Long is never read. How can a boomer with great ideas learn to sift for gold and shake out the good stuff? What tools should they use?

  1. Twitter. Tweets are limited to 140 characters. Savvy tweets use 120 or fewer characters so they are more easily retweeted. The more you tweet, the better your writing will shift to the new paradigm. Overly long tweets will make you look old school and past your prime time.
  2. Main Point. What’s your main point? When I teach document layout to non-graphic business people, I tell them to print a page, hold it at arm’s length, and squint. What stands out the most is what the average consumer will see first. Design the rest of the ad around that point. This applies to writing too. Step back from your blog, squint, and determine the main point. Write around that point. If you have more than 1 point, you have more than one blog.
  3. Blog with Word Count. Don’t just blog. Keep the word count at 300 to 400 words. If you go longer, you have a blog series. Start with your premise, your thesis, and evaluate every word and sentence to assure they are essential to your thesis. Don’t repeat yourself. Cut the fat.
  4. Bullet. Bullets are like related tweets and are more likely to be read.
  5. Graphic. Include a graphic or video with your blog. Back link it to your website for better SEO.
  6. Link. Tweet your blog on Twitter. Link it on Facebook. Link it on LinkedIn. If you link properly, it will be read more often than if you just include it in a status line. When you link correctly, your graphic in your blog will show on Facebook and LinkedIn. Links with pictures get more clicks.

I blogged back in the days of 900 word limits. Today’s blog is not a 5 paragraph essay. It is not a dissertation. It is a foot in the door. Smart writers use these tools to powerpack a content rich punch that stands out from boring blogs.

PS: Have keyboard. Will blog. For hire.

4 Responses to “6 Blogging Tips for Boomers”

  1. April Hawkins January 13, 2011 at 11:01 am #

    Thanks for sharing this. A very useful tool!

  2. Jacob Yount January 15, 2011 at 3:00 am #

    Love it Mary and what a great reminder…or in my case a wake-up call! I’ve been writing too many words…oh well, better change later than never. Although I’m far from a Boomer, I’m very “old school” and traditional in my thinking, blogging and tweets. I felt like this was written for me and I appreciate the sharing..stay warm :)

  3. Mary Biever January 15, 2011 at 6:32 am #

    April, thanks for your encouragement.

    Jacob, I enjoy your writing and your insights on cultural understanding! Your content-rich writing teaches me something new every time I read it!

  4. S January 16, 2011 at 6:39 pm #

    Okay, I agree that you can relay info in 300-400 words, but can you tell a story in that length of post? I’ll have to go back to some of my posts and see how long-winded I am. Thanks for the rule of thumb although I make no pledge to meet it.

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